Types of Structured Data In SEO (4 Kinds to Use)-SEO
[ad_1]
This search engine optimization (SEO) guide explains the different types of structured data in SEO.
Below, you’ll learn the advantages of the most important and widely-used structured data types for SEO and how to decide which type is best suited to your content.
There’s also a section with additional resources explaining the fundamentals of SEO structured data and how to apply it to boost your visibility in search engines and drive more traffic to your website.
Types of Structured Data In SEO
Although there are hundreds of different types of structured data in SEO, the ones that make the biggest difference to most websites can be classed into four key groups: Organization, Content, E-commerce, and People & Places.
1. Organization Structured Data
Organization structured data is a structured data type that ensures search engines have accurate, consistent, and relevant information about an organization, whether that be a private sector organization, public body, or charitable enterprise.
This type of structured data allows you to give search engines all of the following data about your organization:
- Organization Name
- Organization logo
- Contact information
- Official social media platforms
- Description (summary of what your organization does)
- Operating hours
- The date your organization was founded
- Accolades and awards received
- Team members
- Organization mission statement
- Partnerships and affiliations
- Financial information (Revenue, funding sources, etc.)
- Geographical areas serviced.
2. Content-Related Structured Data
Content-related structured data helps search engines learn more about the type of SEO content you’ve created and the search intent it meets so that it can present it in the most useful format in search results.
These structured data types can be invaluable for boosting your visibility in search results via featured snippets.
- WebPage: Includes tags for the title, URL, and main content on the website.
- Article: Includes the article’s headline, date published, author, and article body.
- BlogPosting: As above, but differentiates blog posts from other types of content such as news articles.
- NewsArticle: As above, but specifically for news articles
- Report: Includes tags for report name, date published, author, and description.
- Review: Details the name of the thing being reviewed, its rating, the author of the review, and the content of the review.
- Recipe: Helps to display the recipe ingredients, instructions, and relevant images in search results.
- VideoObject / AudioObject / ImageObject: Relevant data about media items on your page.
- Book: Includes tags for book name, author, publication date, and description.
3. E-commerce SEO Structured Data Types
As an online store owner, you can use structured data to improve your eCommerce SEO, enhancing how your products appear in search engine results by including product images, star ratings, and pricing information in your listing.
The following SEO structured data types can help your products to stand out from the crowd, attract more click-throughs to your product pages, and boost sales by using:
- Product: The name and type of product
- Offer: Discounts, special offers, or promotional prices for the product
- Aggregate rating: The overall rating or review score for a product or service.
- Review: Pulls reviews from your website or a third-party platform to display with your search listings.
- Brand: Name and relevant details about the brand or manufacturer.
- SKU: A unique identifier for the product
- OfferCatalog: A collection or catalog of product offers
- ProductGroup: Groups related products within a category or collection
- IndividualProduct: A particular product within a broader product group or category
- WarrantyPromise: Details about the warranty or guarantee
- PriceSpecification: Information about the pricing and price range for a product
- DeliveryMethod: Available shipping options
- PaymentMethod: Available options for paying for the product
- ReturnPolicy: Guidelines and terms for returning purchased products.
4. People And Places
People and Places-related structured data provide valuable information about individuals, organizations, and physical locations, all of which can be beneficial in ensuring that business and its key players are accurately and effectively represented online.
For people, the Person markup can be used with all of the following tags:
- Name: The individual’s name
- Additional name: Other names the person is known by, or alternative spellings
- Honorificprefix: Mr., Mrs., Dr., Etc.,
- Honorificsuffix: Ph.D., M.D., Jr., etc.
- Name of the organization: The organization the person works for
- Job title: Their position at that organization
- Alumni of: The college they graduated from
- Same as: Informs search engines about third-party pages owned by or relating to that person, such as social media profiles or a company bio.
Other self-explanatory tags you can use include:
- Gender
- Birthdate
- Nationality
- Address
- Telephone
Meanwhile, types of structured data relating to locations include:
- LocalBusiness: Includes the business’ name, location, contact information, openings, and other details.
- Restaurant: As above, but also including menu information and reservations
- Civic Structure: Structures like government buildings, schools, or stadiums.
- TouristAttraction: A tourist attraction or point of interest, including name and location, ticket information, etc.
- Geo Coordinates: Geographical coordinates help users to access your location via GPS.
Learn More About Structured Data
The links below explain more about structured data and how it relates to search engine optimization. Use these resources to expand your knowledge on the subject.
Structured Data Types for SEO Summary
We hope you enjoyed this guide with common types of structured data for SEO.
As you discovered, there are several structured data types you can use to improve the search engine optimization of your content to win rich snippets, boost organic visibility, and drive more traffic to your website from search engines like Google, Yahoo, and Bing. Just pick and choose the structured data examples that apply to your content to use on your web pages.
The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.
Comments
Post a Comment