5 Reasons Why Keyword Research Is Important - SuccessWorks-SEO
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Have you wondered if keyword research is important? Here’s the thing… Keyword research is the foundation of any SEO writing campaign. Researching keywords helps you write content that connects with your target reader and makes your content easier to find in Google. If you don’t add keywords and phrases to your content, your page won’t position how you want – and it will be invisible in Google. And who wants to be invisible in Google? That’s why keyword research is so essential! [embed]https://www.youtube.com/watch?v=HVnurGwb6Vc[/embed] What’s the difference between a keyword and a keyphrase? Before I jump in, here are some quick definitions. A keyword is a single search term, like the word [travel]. A keyphrase is a multi-word search phrase, like [best place to travel with kids in Seattle]. Since most people search using multi-word queries, I use the terms “keyword research” and “keyphrase research” interchangeably. Ready? Here are five reasons why keyword resea...