Benefits of Structured Data (Why It's Important For SEO)-SEO
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This search engine optimization (SEO) guide outlines the key benefits of structured data. Below, you’ll learn why structured data is important for improving your website’s visibility in the search engine results pages (SERPs) and driving more traffic to your content. There’s also a section with additional resources explaining the fundamentals of SEO structured data and how to apply it to your website. Benefits of Structured Data For SEO The main benefits of structured data are that it uses HTML code to improve how search engines understand and display your content in results pages. Structured data gives search crawlers additional data about key elements of your web page, such as people, locations, or content types (reviews, FAQs, tutorials, etc.). Search engines like Google and Bing use this data to determine how your content is presented to users in the SERPs when they search for terms related to its subject. Ultimately, this makes structured data a fundamentally importa...