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[ad_1] Search engine optimization (or SEO), is the practice of improving a website’s visibility and relevance for search engines and users. The customer journey is the process that a customer goes through from becoming aware of a problem or need, to researching and evaluating solutions, to making a purchase decision, and beyond. But how can SEO support the customer journey? How can SEO help customers find, engage, and trust your website at each stage of their journey? In this article, we will explore how SEO can support the customer journey by using the standard customer journey model of awareness, consideration, and decision. How Can SEO Support the Customer Journey? SEO can support the customer journey by helping customers find, engage, and trust your website at each stage of their journey. SEO can help you create and optimize high-quality, relevant, and engaging content that matches the search intent and expectations of your customers. 1. Awareness The awareness stage is when...