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[ad_1] Do you crave to write what you want – without worrying about keyword research, Google, or positions? I get it.  There are times when following the Google rules and optimizing content feels…boring. Sure, you know following SEO writing best practices is important. Still, you wish you could break free and write what’s on your mind – not what Semrush (or another keyword research tool) tells you is a popular keyword search. ➡️ Do you want to try Semrush at no cost to you for 14 days? Here’s how to sign up. Granted, having a set SEO content strategy in place is crucial – you can’t post whatever you want willy-nilly and still expect to position for your money-making keywords. It doesn’t quite work that way. But, there are times you can throw SEO out the window and write what you (or your client) want. Here’s when it’s okay. When you’re penning a personal story Some authors – even on a business blog – write personal transformation stories designed to motivate, show the aut...

[ad_1] My snarky side debated writing a one-word blog post this week, with “no” as the answer to the title question. But I didn’t want to do that to you. (Although I promise I’ll write a one-word blog post someday!) Let’s dive in and discuss the extended dance mix answer of “Should ChatGPT set your SEO writing strategy?” Here we go… Have you ever gone to a party and met that person who has an opinion on everything ? They’ll insist they know how something works — when actually, they’re just spewing out words that sound authoritative and cool. Are they right some of the time? Sure. They may even be brilliant people. But does that mean you should take every word they say as gospel? Oh no. Definitely not. It doesn’t mean that you can’t trust anything they say. But you do want to take their expert advice with a massive grain of salt. Just like with ChatGPT. ChatGPT: High wow factor, but no clue. This topic popped up when I saw this article sharing how Google’s Gary Illyes adv...