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[ad_1] Do you crave to write what you want – without worrying about keyword research, Google, or positions? I get it.  There are times when following the Google rules and optimizing content feels…boring. Sure, you know following SEO writing best practices is important. Still, you wish you could break free and write what’s on your mind – not what Semrush (or another keyword research tool) tells you is a popular keyword search. ➡️ Do you want to try Semrush at no cost to you for 14 days? Here’s how to sign up. Granted, having a set SEO content strategy in place is crucial – you can’t post whatever you want willy-nilly and still expect to position for your money-making keywords. It doesn’t quite work that way. But, there are times you can throw SEO out the window and write what you (or your client) want. Here’s when it’s okay. When you’re penning a personal story Some authors – even on a business blog – write personal transformation stories designed to motivate, show the aut...

[ad_1] Have you ever had this feeling? You check out an old blog post and think, “I hate how I wrote this post, and it’s soooo old. My blog is so much better now. Maybe I should delete the old posts I don’t like anymore. Wouldn’t Google prefer fresher content anyway?” Reviewing old blog posts can feel like looking at old pictures. It’s easy to have cringe-worthy moments and think, “Why did I think that weird hairstyle was ever okay?” Oh, how I understand that feeling. But does deleting content make sense for your site (and your SEO campaign?) Let’s break it down: Should SEO content be deleted because it’s old? Somewhere in the sands of SEO time, a content ageism myth arose that implies site owners should purge all old content. In a Logan’s Run-like SEO strategy (my Gen Xers will know the references), all content over a certain age would be eliminated. How many articles have you read that are still helpful and well-written — even though they may be five (heck, even ten) yea...