Structured Data Examples for SEO (5 Types to Use)-SEO
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This search engine optimization (SEO) guide provides structured data examples for SEO.
Below, you’ll find a list of SEO structured data examples you can use to increase your chance of winning rich snippets and driving more targeted traffic from search engines.
There’s also a section with additional resources explaining the fundamentals of SEO structured data and how to apply it to your website.
Structured Data Examples for SEO
1. Example of Structured Data for Organizations
Whether you’re a large-scale enterprise, a small-scale business, a local business, or even a content creator looking to build a brand, no website owner can afford to overlook organization markup if they take their online presence and reputation seriously.

This structured data type gives search crawlers essential details about your business, brand, or non-profit, resulting in the following benefits:
- The ability to manage your online reputation by ensuring information about your organization is accurate, relevant, and consistent.
- Increase the chances of appearing in more types of search results, such as Google Maps listings.
- Boost brand visibility and click-throughs by winning rich snippets for relevant search terms.
To take advantage of these benefits, you can use a wide range of organization markup, including:
- Name
- Url
- Logo
- Description
- Address
- Telephone
- ContactPoint
- SameAs
- OpeningHours
- Location
- MemberOf
- FoundingDate
- Founder.
To put all this together, an example of structured data for leading technology company Apple would look like this:
2. Example of Structured Data Markup for a Person

The Person structured data type allows you to provide search crawlers with additional details about an individual.
If you’re a solo entrepreneur or a professional pursuing career advancement goals, using this data type can be incredibly useful for taking full control of your online reputation, ensuring that search results related to your name or position provide accurate information, and confirming your association with your organization, your social media profiles, and other aspects of your digital presence.
If you’re implementing structured data markup on behalf of an organization, Person data ensures that your top talent and key stakeholders are associated with your brand, which can have an overall positive impact on your off-page SEO.

Tags that you can include to provide this information include:
- Name
- Url
- Description
- Image
- JobTitle
- WorksFor
- MemberOf
- BirthDate
- BirthPlace
- Address
- Telephone
- SameAs
- Gender.
Putting all this together, here’s an example of Person structured data markup for a fictitious entrepreneur:
3. ECommerce Structured Data Example for Products

The Product structured data type plays a pivotal role in eCommerce SEO, providing markup tags that you can use to enhance your product listings in search results with eye-catching images, reviews, and other useful information that catches shopper’s attention and entices them to click through to your store.
Examples of structured data tags you can use for your eCommerce products include:
- Name
- Description
- Url
- Image
- Brand
- SKU
- MPN
- GTIN (8 – 14)
- Review
- AggregateRating
- Offers
- Price
- PriceCurrency
- Availability
- ItemCondition
- Color
- Weight
- Width
- Height
- Depth
- Material
- Manufacturer
- Model
- ReleaseDate.
To demonstrate how all these tags would look when used on your eCommerce store, here’s another fictitious example of SEO structured data:
4. Structured Data Example for Websites

If you read our guide to different structured data types, you may recall that you can add specific structured data for just about every type of web content, from blogs and articles to tutorials, FAQs, and more.
Although every website will use a variety of these data types depending on their individual SEO content strategy, there’s one kind of structured data that every site can benefit from, which is the website data itself.
Here, you can use the following tags to help search crawlers understand the context and hierarchy of your website:
- Name
- Alternatename
- Description
- Url
- Potentialaction
- Sameas.
Adding these tags can help you earn additional site links below the main search result for your website, which ultimately increases your site’s presence in SERPs (Search Engine Results Pages) and generate more click-throughs.
To apply this type of structured data to your site, you can use the following example. Just remember to replace references to SEO Chatter with your own website.
5. Local Business Structured Data Example

Local business structured data differs from Organization data. While the latter is concerned with a broad overview of a business, the former is designed to help you optimize your site for local search results by adding the following markup tags:
- OpeningHours
- Image
- PriceRange
- RatingValue
- ReviewCount
- GeoCoordinates
- SameAs
- HasMap
- CurrenciesAccepted
- PaymentAccepted
- OpeningHoursSpecification
- ContactPoint
- FaxNumber
- FoundingDate
- LegalName
- Location
- AreaServed
- AggregateRating
- BranchCode
Here’s an example of local business structured data in action:
Learn More About Structured Data
The links below explain more about structured data and how it relates to search engine optimization. Use these resources to expand your knowledge on the subject.
Examples of Structured Data for SEO Summary
We hope you enjoyed this guide with structured data examples for SEO.
As you discovered, there are several examples of structured data you can use to improve the search engine optimization of your content to win rich snippets, boost organic visibility, and drive more traffic to your website from search engines like Google, Yahoo, and Bing. Just pick and choose the structured data types that apply to your content, copy the code, and replace the key sections that apply to your web pages to make the structured data markup valid for display in the SERPs.

The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.
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