5 DIGITAL MARKETING TOOLS You Probably Didn't Know Existed

[ad_1] Hey it's aurelius as digital marketers we are on a constant lookout for the latest tools apps and gadgets that will grow our business or our company and for that in this video you'll learn five digital marketing tools that you probably didn't know about so let's get started timestamps links and resources That i mentioned in this video i'll link up in the description below so go ahead and check that out okay so the first tool is from our sponsor pixelmy pixelbee is not only a url shortener but it also enables you to re-target visitors who actually clicked on that link so You can re-target them on google or facebook amazon youtube or other websites or social media sites where a pixel is available for digital marketers this is a powerful tool because you don't want to waste any of the traffic that you drive to your website especially if you are going to pay for That traffic so let me give you a quick summary and show you the back end of pixelmain what you do is basically create a link first enter the destination url this is where the landing page is or where you want your traffic to go to So for this demo i want visitors to go to my newsletter page so this is the goal and what i'm going to do next is enter the destination url and so what i'm going to do now is choose the branded domain or you can add a custom domain Under retargeting pixels this is where you go ahead and add all your pixel ids such as facebook and you can also add any other pixels so what you do is you click on add pixel id so let's say i'm calling mine youtube now this will then take you to the pixel editions here So add new pixel and you can choose from facebook twitter linkedin and all these other sites where you can grab your pixel id add your pixel id and then that will then be available in your account where you want to create a new link so basically you add all the Pixel ids and the sites where you want to re-target your visitors who click on your pixel me link which we'll get to next after that we've got utms perimeters so you can add all your utms right here folders and tags so you can organize it by folders and tags as well But let's go ahead and create the link once you've added your link you'll be given this shortened link you can copy this or copy the qr code as well you've got stats as well but let's click on the copy link and then after that you share your shortened link Wherever you want and after that when it comes time to create your ad or retargeting ad you create a new audience so i'm in facebook ads and you create the custom audience which i've already done once you've gathered enough traffic or visitors that's when you can go ahead and create a new ad Here's a demonstration i want to boost this particular post and under audience you can choose the custom audience that you just created since i just created that audience group or that custom audience it's not available here since i haven't driven any traffic to it yet but You can see and you'll find it on the audience right here and once you've submitted your ad for approval that will then start hand target or retarget more like it those visitors who actually clicked that pixelmate link pixelmate will not only allow you to shorten your links but you'll also be Able to re-target those visitors who click on those links so you don't waste any of that hard-earned traffic that you got or paid for so to check out pixelma look in the description below for a link directly to pixel me the next digital marketing tool that you probably didn't know about is None other than canva but don't close this window just yet there's actually a hidden tool that you probably didn't know about and let's get to it so the particular hidden tool that i'm talking about is canvas graph maker if you don't know what canva is basically it's a Web-based design tool where you can create pretty much anything and you don't need to install anything on your computer but with canvas graph maker you'll be able to make all sorts of graphs such as line graphs pie charts and even mind maps so simply go to canva.com Forward slash graphs and you'll see this graph maker enter your graph title i'll call this social media stats so if you're doing some type of research or you're preparing a keynote then this graph maker will be handy so let's say social media stats i'll create my graph now And then it says do you need help choosing the right graph type for your project i'll just choose i know what graph i need and from here you can choose from a vast variety of graphs such as bar graphs bubble maps we've got pie charts organizational charts line graphs And all these other diagrams let's just choose mind map from here so right here it's called mind map and from here we are going to choose a template that we like i like this one here so i'll click that now that'll open a canvas with the template pre-inserted and this is Where you can go ahead and edit the template right away so they've already inserted the main title of the graph social media stats and then i can edit anything else i wish so we've got the parent here and then the children of the parent so let's say we've got Facebook as one of the stats and then let's say you know billions of users i'm not sure of the exact stat for the active users of facebook but this is where you can go ahead add all those details and data in to your mind map once you're done just click download And then save it as one of the file types right here with pie chart specifically you're able to adjust the data and the percentages so let's click double click that and then that'll open up all the information so we've got swimwear 20 tops 10 so on and so forth and then As you go ahead and adjust this that'll then adjust it to the actual pie chart graph right here so powerful tool made by canva check that out link in the description below next digital marketing tool that's going to help you in terms of organizing all your research planning And links and resources that you perhaps gather up is notions web clipper notion is a project management system but as you use it more and more you'll find more uses of notion it's such a powerful tool and i use it every day more specifically there's notions web clipper which they created and developed And sits right at the top here what it does is if you find a useful video article or blog post online and you want to save it what you'll do is click on notion web clip at the top and then from here add a title or use the default and then from here Choose a book or workspace to add it to so i've got my reading and favorites workspace and also what you'll do is click on save page i'm going to click on save page and now it's added now i'll head back to my notion app inside my reading and favorites That's where the web clip is then inserted so you'll see all my other clips that i've added scrolling down you'll see the clip that i just added and what i'll do now is categorize it under whatever category it is most suited for so i'll choose article for this or more like a tool Since this is notions web clipper choose a category so let's say this is a productivity tool for my reference i know what this is and i can go to this one page where i can find all the most helpful resources that i found online everything is also linked we've got the Link here and if i actually open that that will open up in a new browser you'll see that i've also saved articles so if i open this up in particular that will open up the article so it actually imports the article you can read it all within Notion i followed a video tutorial from notion showing me how to create this table and this look if you're interested in that i'll also link the specific video in the description below there are other tools that can do this such as pocket but since i use notion to centralize all my notes And projects i like to sync everything into one central location next digital marketing tool that you probably didn't know about is think with google think with google as a great place to find customer insights since google aggregates quite a lot of data you can imagine how much data they've got And they basically put this into this website where you can go and research on customer insights consumer trends as an example i'll click on youtube trends report and now you're given this article with data around this topic and this is all written by people who work in google Here's one graph that they provided 50 increase in average daily views with video variations of beginner in the title they also have all these stats as you can see 39 of smartphone users are more likely to browse or shop a company or brands mobile app because it's easier or faster to Make a purchase so all this information may be useful in your research planning or if you're preparing some type of keynote under tools they've also got find my audience this is youtube specifically but you can actually select your audience so let's say in market audiences choose a category i'll choose business services Start now what you'll do then is select the most relevant category based on your industry or your niche once you've selected about five categories you'll then be given this report that youtube or more like google compiles so called youtube audience profile and then giving you all this useful and valuable Information that may be useful in your marketing you'll see here i chose business technology as one of the categories and these are the top youtube channels sharing information about it and we've got mobile phones business and productivity software these are the ones that people are shopping for we've also got People shopping for business technology also likely to be part of these audiences avid investors business professionals mobile enthusiasts and value shoppers think with google also provides tests my site where you can actually enter your domain name so we'll go enter mine improve your mobile site to boost your business Google will then provide you the results so it says mobile page speed is 6.7 seconds on a 4g connection which is poor the poor rating is most likely because i'm sharing with other people on squarespace and that's where dedicated servers come in which is another separate topic and then it gives you recommendations And suggestions on how to boost your speed and the paid speed load and you can download a full report to send to your developer or do it yourself if you're tech savvy but there you go that's think with google did you know about this tool or not comment below Yes or no and like this video if you didn't know about think with google the last and final digital marketing tool that you probably didn't know about and one that's specifically for youtube creators is called a morning fame you will need an invitation code to join which i'll provide in the description Below once you have that enter the invite code join the first month is free so give you a good demonstration of how it works and what you can do with it warning frame does work similar to tubebuddy and vid iq but i find the data a bit more accurate than Other tools here's what the dashboard looks like of morningfame my channel specifically we've got suggestions such as this video speeding up it's gotten this many views average duration and all these things so it says many comments for this and it gives you this all this data so then You can head into the right direction knowing what video worked and what didn't we can see these ones specifically aren't getting that many views or engagement this one particularly is speeding up a lot indicating that this is the type of topic or these are the types of topics That i should talk more about and what my audience likes if i click on strategy it'll give me recommendations on what to focus on such as views or sometimes it's watch time or engagement or subscribers and then from there you can work out what you need to do In order to get more views watch time engagement or subscribers looking down below it says your growth opportunities and it's basically recommending what videos you should do more of so it says create more of these these all a rated these are the types of videos i should do More of morningfame also provides a keyword research tool so then you can come up with topics on what to talk about for your next youtube video so start with the topic or keyword i've just entered how to create a youtube channel and then we're going to move on to the Next step now it's given me all these e's and f's as a rating and 86 in terms of demand for this topic and key phrase the results have given me all these e's and f's but it's recommending a d for all of them and giving me a higher chance of getting my video Ranked on youtube the number here the higher the better and if i click on info basically it's saying aim for 32 or higher but this particular keyphrase i wouldn't go for it so what i will do is find something that's going to give me a higher chance of ranking on youtube Tubebuddy and vidiq are the go-to tools when it comes to keyword research for youtube but morningfame i think is underrated and it is my personal preference also to use morningfame alright so there you go those are the five digital marketing tools that you probably didn't know about did you know about any of These tools comment below i'd love to know if you learned a new app tool or something new from this video be sure to give this video a thumbs up subscribe if you're new turn on notifications too so you don't miss any future videos like this thanks so much for watching and While you're here be sure to stick around to watch these next relevant videos you [ad_2] #DIGITAL #MARKETING #TOOLS #Didnt #Existed For More Interesting Article Visit : https://mycyberbase.com/ https://mycyberbase.com/technology/5-digital-marketing-tools-you-probably-didnt-know-existed/?feed_id=4542&_unique_id=644e051382118 #Technology